UPT PRODUCT LAUNCH - BET-BUILDER

Every bet builder on the market is a black box - apart from the few internally built ones that exist. The operator sends legs. The vendor sends back a price. The operator has no idea what margin was charged on any given combination type, no lever to change it, and no recourse when it is wrong. You find out in P&L, after the fact.

We built the opposite. A bet builder where the operator owns the margin, owns the model, and owns the audit trail — shipped as source code, running in the operator’s own infrastructure, calibrated on the operator’s own data.

The bet builder is live across 13 Sports plus Racing. A full Racing bet builder — the first product to price within-race combinations correctly using a joint finishing-position model — runs on exactly the same platform. It can be deployed as an additional sport within an existing bet builder, or as a standalone racing product for operators who want to enter the category without a full sports build.

We develop and sell gaming technology source code as we believe the vast majority of organisations want internal capability, control and IP. This is backed up by providing resource to work with internal teams to onboard the solution, deploy it and deliver any additional functionality as required.